The Games Companies Play

Corporate learning is evolving:   Here’s a Business Week article from 4/4/11, featuring examples of how companies are using games to simulate a work environment, help employees excel in marketing or customer service, and even educate and engage their board of directors.  One study reported that “Those using video games had a 14 percent higher skill-based knowledge level, an 11 percent higher factual-knowledge level, and a 9 percent higher retention rate than trainees in comparison groups”.